More about the Program
The Farm Direct Program, begun in 2010, combines the WIC Farmers' Market Nutrition Program with the WIC program in a way that authorizes individual farmers to accept both WIC Farmers' Market Nutrition Program Benefits (FMNP) and WIC Fruit and Vegetable Benefits (FVB). Authorized farmers may sell their Farm Direct eligible produce in a Farmers' Market, at a roadside stand, from the back of a truck, at their farm, or "u-pick" style.
Farm Direct provides WIC families with the opportunity to purchase fresh, locally-grown fruits and vegetables directly from authorized Montana farmers. By using their FMNP Benefits, WIC participants will have a wonderful array of locally grown fresh fruits and vegetables to choose from to feed their families, which may help reduce some of the barriers to a healthy diet that many low income families experience.
Participating in the Farm Direct Program provides farmers with additional sales opportunities, promotes the production of locally grown fresh fruits and vegetables, and helps support the local economy.
Contact your local WIC clinic for information on when FMNP Benefits will be made available or to find out how to become an authorized farmer.
For more information on the Farm Direct Program, including a Farm Direct Eligible Food List, go to the Montana Department of Public Health and Human Services website.