Farmers’ Market Nutrition Program

After July 1, 2022, WIC clients can get vouchers from the WIC program to redeem for fresh, local fruits and vegetables from participating farmers' market vendors at the Great Falls Farmers' Market and other farmers markets in Montana!

Vouchers can be claimed by contacting the CCHD WIC office after July 1 at 406-454-6953 or visit us at 115 4th St. S., Great Falls, 59401. Recipients must have been certified to receive WIC services to be eligible.

Vouchers are valued at $30 per WIC program participant and are available on a first-come-first served basis.

The vouchers can be exchanged for fruits and veggies at any participating vendor in Montana - just look for the WIC Farmers' Market sign hanging in their booth.

The Great Falls Farmers' Market is held every Saturday from 8:30AM to 1:00PM in downtown Great Falls. There is also a participating vendor at the corner of Central Ave W and 3rd St NW on Saturdays from 7AM to 3PM. 

More about the Program

The Farm Direct Program, begun in 2010, combines the WIC Farmers' Market Nutrition Program with the WIC program in a way that authorizes individual farmers to accept both WIC Farmers' Market Nutrition Program Benefits (FMNP) and WIC Fruit and Vegetable Benefits (FVB). Authorized farmers may sell their Farm Direct eligible produce in a Farmers' Market, at a roadside stand, from the back of a truck, at their farm, or "u-pick" style.

Farm Direct provides WIC families with the opportunity to purchase fresh, locally-grown fruits and vegetables directly from authorized Montana farmers. By using their FMNP Benefits, WIC participants will have a wonderful array of locally grown fresh fruits and vegetables to choose from to feed their families, which may help reduce some of the barriers to a healthy diet that many low income families experience.


Participating in the Farm Direct Program provides farmers with additional sales opportunities, promotes the production of locally grown fresh fruits and vegetables, and helps support the local economy.

Contact your local WIC clinic for information on when FMNP Benefits will be made available or to find out how to become an authorized farmer.

Helpful Resources

For more information on the Farm Direct Program, including a Farm Direct Eligible Food List, go to the Montana Department of Public Health and Human Services website.